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The Entrepreneur’s Challenge You have a vision for a beauty brand that stands out. You see a gap in the market, a specific customer need, or an emerging trend, like blue light protection or waterless formulations, that’s being ignored. But the path from idea to shelf is daunting. Formulation chemistry, regulatory compliance, and massive minimum […]
Are you a beauty brand founder struggling to capture a market that demands both instant results and long-term benefits? Today’s consumers are “skintellectuals,” they read ingredient lists, scrutinize claims, and refuse to choose between a flawless finish and healthy skin. In 2025, consumers want makeup that doesn’t just beautify, it also pampers, protects, and cares. […]
The global beauty industry is projected to surpass $600 billion by 2027 (McKinsey & Co.), but the brands winning in 2025 are the ones staying ahead of fast-changing makeup trends. For entrepreneurs launching a new beauty line, or existing businesses expanding their product range. The challenge is clear: how to deliver trend-led products quickly and […]
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