Top 7 Makeup Trends Can Win Big for 2025: A Strategic Guide for Brands & Entrepreneurs
The global beauty industry is projected to surpass $600 billion by 2027 (McKinsey & Co.), but the brands winning in 2025 are the ones staying ahead of fast-changing makeup trends. For entrepreneurs launching a new beauty line, or existing businesses expanding their product range. The challenge is clear: how to deliver trend-led products quickly and […]